Boxed Up Media has been managing our Google AdWords PPC campaigns since 2014. The success of these campaigns has directly contributed to the development of our business. The quality of reporting and communication has been exceptional throughout allowing us to focus on our business with confidence that our PPC marketing is in great hands.
RICHARD UNDERHILL | Business Owner
Secure Car Buyer
Google AdWords is by far the most popular PPC platform in the UK, and indeed globally.
This is due to Google accounting for over 90% of all UK searches, thus giving the platform an unrivaled reach. To ‘Google’ something has become a byword for ‘search online’ due to the high quality and relevant search experience that it offers.
It works by enabling targeted traffic to be driven to your website by bidding for keywords relevant to the products or services that you offer. Google also works with partners extend the reach of ads in the form of text and banners.
Facebook is one of the fastest growing advertising platforms in the world. This is particularly so for business to consumer businesses reaching out to their target markets.
Facebook has a wealth of information stored about each of its accounts. This will include age, gender, location, interests, pages they like and who their friends are. The list goes on…
This enables advertisers to target client demographics in very specific locations by using display advertising. In essence, only the people who may be interested in your service or product are targeted.
Display pay per click marketing presents you text or banner ads on websites that accept Google advertising (a huge market). Think of it as a way to promote your brand to your target market in a cost effective way. We control:
Banner design & ad copy Where your ads appear Budget control Geographical targeting Keyword triggers
Remarketing works by targeting visitors to your website, however they arrived, by displaying text and banner ads on Google partner sites in much the same way as display pay per click advertising. This helps to reinforce your brand in the minds of those who have already visited your website. We control:
Budget control Direct traffic to key pages Ads follow all web visitors Control how long ads display