Fundemental AdWords Training Course | Essex
1/2 day Classroom Course
Our fundamental Google AdWords course will help you get started with best practice campaign set-up.
By the end of this course you will have a solid appreciation of how the Google AdWords platform works. This will enable you to plan and configure effective campaigns and monitor performance.
This course is intended for delegates who are new to or have limited knowledge of Google AdWords.
The course aims to provide a sound platform from which to develop Google AdWords skills by explaining how the platform works. These skills can either be used to develop your own campaigns or better understand how your campaigns are being managed by a third party.
If you feel that you needed dedicated one on one training or a dedicated help for your business, please check out our PPC Consultancy Services.
Course Fee
£350 + VAT
AdWords Fundamentals Course Modules
PPC Introduction
- What Is PPC Marketing
- How AdWords Works
- PPC V’s Organic Search
Campaign Planning
- Strategy
- Measuring ROI
- Campaign Structure
Controlling AdWords
- Budgeting
- Location Targeting
- Scheduling Ads
Keyword Management
- Keyword Planning
- Match Types
- Negative Keywords
Bidding & Quality Score
- Bid Management
- Quality Score
- Improving Quality Score
Developing Ad Copy
- Create Compelling Ads
- Using Ad Extensions
- Connecting To Google Maps
Monitoring Performance
- Linking To Analytics
- Conversion Tracking
- AdWords Reporting
AdWords Optimisation
- Bid Adjustments
- AB Testing
- Best Practice
What You Receive
Printed course materials that support the classroom training
Digital course materials with lifetime updates
Refreshments and lunch (vegetarian options provided)
A certificate of completion signed by your trainer
